ed44 Privacy Policy

1 Who We Are

ed44 is an online gaming and sports betting platform operating at ed44.io, offering casino games, live dealer experiences, and sports betting markets — including cricket, football, kabaddi, and other sports — to players in Bangladesh. ed44 acts as the data controller in respect of the personal information collected from registered players and visitors to the platform.

For all data-related enquiries, including requests to exercise your data rights, you may contact the ed44 data team directly at [email protected]. We aim to respond to all privacy-related correspondence within 5 business days, operating on Bangladesh Standard Time (BST, UTC+6).

2 Data We Collect

2.1 Registration and Identity Data

When you create an ed44 account, we collect your full legal name, date of birth, residential address (including city, such as Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or Barisal), email address, and a chosen username. This information is required to open and manage your account and to comply with our Know Your Customer (KYC) obligations.

2.2 Identity Verification Documents

As part of the KYC verification process, ed44 may collect copies of government-issued identity documents such as your National Identity Card (NID), passport, or driving licence, as well as proof of address and proof of ownership of any payment method used on the platform. These documents are retained securely and used solely for verification and fraud prevention purposes.

2.3 Financial and Transaction Data

ed44 collects records of all deposits, withdrawals, wagers, and bonus transactions made through your account. This includes payment method identifiers (such as your bKash, Nagad, or Rocket mobile number, or the last four digits of a card), transaction amounts in Bangladesh Taka (BDT), timestamps, and transaction reference numbers. We do not store full card numbers or full mobile banking PINs.

2.4 Technical and Device Data

When you access the ed44 platform, we automatically collect certain technical information including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, time spent on each page, and session duration. This data is collected via server logs and cookies and is used for security monitoring, fraud detection, and platform optimisation.

2.5 Gaming and Behavioural Data

ed44 records your gaming activity on the platform, including game sessions, bet amounts, game outcomes, win and loss history, and session frequency and duration. This data is used to operate the platform, comply with responsible gaming obligations, detect problem gambling patterns, and personalise your experience where you have consented to such use.

2.6 Communications Data

If you contact ed44's customer support team via email, live chat, or any other channel, we collect and retain records of that correspondence, including the content of messages and any attachments. This data is used to resolve your enquiry, improve our support services, and maintain a record of interactions for compliance purposes.

3 How We Collect Data

ed44 collects personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in a promotion.
• Automatically — through cookies, session tracking, server logs, and similar technologies when you browse or use the ed44 platform.
• From third-party payment providers — bKash, Nagad, Rocket, Upay, Visa, and Mastercard may share transaction confirmation data with ed44 to facilitate deposits and withdrawals.
• From identity verification partners — where ed44 uses a third-party KYC service to verify identity documents, that partner will provide us with verification results.
• From fraud and security providers — third-party security tools may provide signals about suspicious activity associated with IP addresses or device fingerprints.

4 How We Use Your Data

ed44 uses the personal data it collects for the following specific purposes:

• To create, manage, and secure your ed44 account and verify your identity and age (21+ requirement).
• To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
• To operate the games, sports betting markets, and Loyalty Programme on the platform.
• To detect and prevent fraud, money laundering, collusion, underage gambling, and other prohibited activities.
• To comply with applicable legal and regulatory obligations, including anti-money laundering (AML) and counter-terrorism financing (CTF) requirements.
• To communicate with you regarding your account, transactions, promotions, and changes to platform policies.
• To monitor gaming patterns and identify players who may be experiencing problem gambling, in accordance with our responsible gaming commitments.
• To personalise your platform experience and, where you have opted in, to send you relevant promotional communications.
• To analyse platform usage and improve the performance, security, and design of the ed44 platform.
• To resolve disputes, enforce our Terms & Conditions, and respond to legal requests.

5 Legal Basis for Processing

ed44 processes your personal data on the following legal grounds:

• Contractual necessity — processing required to create and manage your account, process transactions, and deliver the services you have signed up for.
• Legal obligation — processing required to comply with applicable laws, including KYC, AML, and CTF regulations.
• Legitimate interests — processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where these interests are not overridden by your fundamental rights.
• Consent — processing for optional purposes such as personalised marketing communications, where you have given clear, informed consent. You may withdraw consent at any time by contacting [email protected].

6 Sharing Your Data

6.1 Service Providers

ed44 shares personal data with carefully selected third-party service providers who assist in delivering the platform, including payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard), KYC and identity verification partners, game software providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), customer support tools, cloud hosting services, and fraud detection providers. All such partners are bound by strict data processing agreements that limit their use of your data to the specific service they provide.

6.2 Legal and Regulatory Disclosure

ed44 may disclose personal data to competent authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, court order, or regulatory directive. We will notify you of such disclosures where we are legally permitted to do so.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of ed44's business, personal data held by the platform may be transferred to the successor entity as part of the transaction. Affected players will be notified of any change in data controller and given the opportunity to exercise their data rights if applicable.

6.4 No Sale of Data

ed44 does not sell, rent, or trade personal data to third parties for advertising, marketing, or any other commercial purpose unrelated to the delivery of ed44 services. Your information is not used to build advertising profiles or shared with data brokers.

7 Cookies & Tracking Technologies

7.1 What Cookies We Use

ed44 uses the following categories of cookies on the platform:

• Strictly necessary cookies — required for the platform to function. These include session authentication cookies that keep you logged in during a gaming session. These cannot be disabled without breaking core platform functionality.
• Functional cookies — used to remember your preferences such as language settings, responsible gaming limits you have set, and game display preferences.
• Analytics cookies — used to understand how players use the ed44 platform so we can identify and fix technical issues, improve navigation, and optimise page performance. Analytics data is aggregated and anonymised where possible.
• Security cookies — used to detect and prevent fraudulent activity, bot traffic, and account takeover attempts.

7.2 Managing Cookies

You can control and disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the performance of the ed44 platform or prevent some features from functioning correctly. Strictly necessary cookies cannot be disabled via browser settings as they are essential to platform operation.

8 Data Retention

ed44 retains personal data for the following periods:

• Active account holders — personal data is retained for the duration of the account relationship and for a statutory period following account closure, as required by applicable AML and financial record-keeping regulations.
• KYC documents — identity verification documents are retained for a minimum of five years following the end of the account relationship, in compliance with AML obligations.
• Transaction records — financial transaction records are retained for a minimum of five years from the date of the transaction.
• Support communications — customer support correspondence is retained for three years from the date of the interaction.
• Technical and device data — server logs and session data are retained for up to 12 months for security and fraud investigation purposes, after which they are deleted or anonymised.

Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised. Anonymised statistical data may be retained indefinitely for platform analytics purposes as it can no longer be linked to any individual player.

9 Data Security

ed44 implements a comprehensive set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the ed44 platform.
• Encryption at rest for sensitive data including identity documents and payment method details stored on ed44 servers.
• Role-based access controls ensuring that only authorised ed44 personnel can access personal data, limited to what is necessary for their specific job function.
• Regular security audits, penetration testing, and vulnerability assessments of the ed44 platform infrastructure.
• Multi-factor authentication requirements for internal systems that handle personal data.
• Incident response procedures enabling ed44 to detect, contain, and report any data breach in a timely manner.

While ed44 applies industry-standard security practices, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your ed44 account credentials. If you believe your account has been compromised, please contact [email protected] immediately.

10 Your Data Rights

As an ed44 player, you have the following rights in relation to the personal data we hold about you. All requests can be submitted by contacting [email protected] and will be processed within 30 days of receipt:

11 Children's Privacy

The ed44 platform is strictly intended for adults aged 21 years and above. ed44 does not knowingly collect, process, or store personal data from individuals under the age of 21. If we become aware that personal data has been collected from an individual under 21, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that a person under 21 has registered an account or provided personal data to ed44, please contact us immediately at [email protected]. We will investigate the matter and take appropriate action without delay.

12 Third-Party Links

The ed44 platform may contain references or links to third-party services such as game providers (Pragmatic Play, Evolution Gaming, NetEnt) or payment partners (bKash, Nagad, Rocket). These third parties operate their own independent privacy policies and data practices, for which ed44 accepts no responsibility. We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the ed44 platform.

13 Changes to This Privacy Policy

ed44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, ed44 will notify registered players by posting a prominent notice on the platform and, where practicable, by sending a notification to your registered email address at least 14 days before the changes take effect.

Your continued use of the ed44 platform following the effective date of any amendment constitutes acceptance of the revised Privacy Policy. If you do not agree to the revised terms, you may request closure of your account by contacting [email protected] prior to the effective date of the changes. The date of the most recent revision is always displayed at the top of this page.

14 Contact & Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which ed44 handles your personal data, please contact us using the details below. All communications should be in English to ensure your enquiry is handled promptly.

We aim to acknowledge all privacy-related complaints within 24 hours of receipt and to provide a substantive written response within 30 calendar days. If you are dissatisfied with our response, you may escalate your complaint to the relevant data protection authority in your jurisdiction. All response times are measured in Bangladesh Standard Time (BST, UTC+6).